<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Spellbook — the Spellsuite blog</title><description>Notes on ads, search, and being the answer AI gives.</description><link>https://spellsuite.com/</link><item><title>How to get cited by AI answers: a practical GEO checklist</title><link>https://spellsuite.com/blog/be-the-answer/</link><guid isPermaLink="true">https://spellsuite.com/blog/be-the-answer/</guid><description>Assistants don&apos;t rank pages, they pick sources. A practical checklist for structuring your site so ChatGPT, Perplexity, and Google AI cite you.</description><pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate></item><item><title>The one-line brief: how to ask for marketing work</title><link>https://spellsuite.com/blog/one-line-brief/</link><guid isPermaLink="true">https://spellsuite.com/blog/one-line-brief/</guid><description>Most briefs fail before the work starts. The anatomy of a single sentence — outcome, audience, constraint — that a marketer, human or AI, can run with.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Your content calendar should fill itself</title><link>https://spellsuite.com/blog/calendar-that-fills-itself/</link><guid isPermaLink="true">https://spellsuite.com/blog/calendar-that-fills-itself/</guid><description>Every content calendar dies in week three, and it&apos;s never for lack of ideas. Five cadence rules that keep publishing alive without a daily meeting.</description><pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate></item></channel></rss>