The Spellbook
Notes on marketing that casts itself.
Ads, SEO, and the new discipline of being the answer AI gives. Written by the team building Spellsuite — practical over promotional, always.
The one-line brief: how to ask for marketing work
Most briefs fail before the work starts — too vague to act on, or so detailed they're the work itself. Here's the anatomy of a single sentence that a marketer, human or AI, can run with.
Read the post →Your content calendar should fill itself
Every calendar dies in week three, and it's never for lack of ideas. It's the refill cost. Here are the cadence rules that keep publishing alive without a daily meeting.
Read the post →Does anyone see your homepage anymore? Marketing when assistants do the browsing
Next in the queue. New posts publish on Tuesdays — the calendar fills itself, after all.